Why you should ship internationally ?
Deciding to ship your products internationally can be a tough one, but the chances of an ecommerce business reaching new customers and increasing revenue often outweigh the initial process required to set up.
But if you're still on the sidelines, it might be helpful to know that now, better than ever, it's better to start shipping goods overseas, as we see a dramatic increase in the global middle-class population. This opens up new markets that were previously inaccessible in places like Asia, Africa and South America.
Choose your shipping process
Determining your shipping and fulfillment process starts with understanding your business model and target market. Do you ship directly to consumers, or sell to other businesses? Do you want to handle the details yourself, or would you rather work with an expert to resolve red tape and deal with customs authorities? Based on your answers to these questions, you will be able to determine what shipping arrangements are best for your company.
D2C, B2C or B2B?
What type of company are you? What do these three-letter options mean to you? If not, don't worry - we're breaking them down for you. It all depends on who you sell your product to.
Direct-to-Consumer (D2C)
- This is a popular choice for wholesaler companies. In this business model, middlemen are removed and customers buy directly from the manufacturer. Customers generally benefit from lower prices, so many choose to do business with D2C companies when possible.
Business to Consumer (B2C)
- This is the most popular e-commerce business model and is where a business sells products to a specific niche of customers. They don't make actual products, that's what differentiates them from D2C companies. Any consumer can order directly from their website, and the orders are usually small to medium.
Business to Business (B2B)
- If you are a business, manufacturer or distributor, and you sell directly to other businesses, then you have a B2B model. The typical consumer would not buy directly from this type of business, and the order size would be much larger.
Tips for reducing friction for you and your customers when shipping internationally
We like to think that where there is a challenge, there is a solution. We show you three inevitable hurdles you may encounter when you start shipping internationally. Now, here are some tips and possible solutions to overcome the potential challenges that international shipping can present.
- Always ship DDP (Delivered Duty Paid) whenever possible - this removes the unpredictability of customs duties and duties in the destination country. And, as mentioned earlier, it offers your buyers an added benefit by adding a level of security and confidence, as they will avoid risks during shipping.
- Negotiate discounts based on quantity whenever possible. Shipping rates are usually negotiable, so if you ship a certain quantity each month, you should be able to apply for a discount, especially if you can guarantee the same quantity each month.
- If you can find a reliable and well-known logistics service provider, choose a regionally focused logistics service provider. Follow the tips we covered earlier and let a regionally focused freight provider handle the details for you. The time you save is money in your pocket.
- Book with your freight forwarder early in the shipping cycle. This allows you to secure space with the airline or shipping company as early as possible. This is critical, especially in the uncertain times we are in the COVID-19 pandemic.
